Social Media Divulged: How Does It Impact Women?

This article examines how media impacts women and discusses the usage of Photoshop, how women are portrayed in the media, the impact of these portrayals, and the importance of positive representations. Additionally discussed are the need to change advertising practices and the role of the media in promoting gender equality.


The media has a significant influence on how people think and feel in society. Its representation of women is one area where its influence is most noticeable. Media frequently portrays unrealistic beauty standards and reinforces stereotypes, which causes low self-esteem and confidence in women.

Effects of Photoshop and Impossible Beauty Standards:

Photoshop is a widely used digital editing tool in the media, frequently used to highlight specific traits and create idealized representations of women. Women feel under pressure to live up to unachievable beauty standards because of this practice. It has a severe effect on women’s self-esteem and can even have drastic effects, like self-harm or suicide when they are repeatedly exposed to these changed pictures as the norm.

Social Media Divulged: How Does It Impact Women?

Image Source: Psychology Today

Portrayal of Women in Media:

Media frequently presents women in stereotyped and constricting ways. They are expected to adhere to strict beauty standards and are objectified. In order to sell goods, advertisements for fashion and beauty products routinely objectify women’s bodies. Furthermore, men are frequently portrayed as dominant and powerful in movies, television shows, and the media, while women are frequently portrayed as weak and submissive. These representations aid in the marginalization of women and promote negative gender stereotypes.

Impact of Portrayal of Women in Media:

The way in which women are portrayed in the media has a significant impact on how society views women. It has been demonstrated that exposure to objectifying media breeds bad attitudes, such as thinking of women as inferior and just appreciating their physical beauty. In addition, it helps to keep bigotry and violence against women alive. According to studies, people who are exposed to media that depicts women as sexual objects are more likely to believe rape myths and engage in sexual harassment.

Positive Representations of Women in Media:

There are instances of positive depictions that challenge gender norms, even if the way in which women are portrayed in the media frequently perpetuates negative preconceptions. Strong female characters who transcend stereotypes and conventional gender roles are featured in some television series and motion pictures. These empowering portrayals can advance gender equality and counteract the damaging impact of the media on perceptions of women.

Brands and advertising firms should be put forward about their expectations and the necessity of portraying society as it really is. Advertisements should promote variety in gender, age, ability, and color and move away from outdated preconceptions. Advertisers can have a beneficial impact and change society’s opinions by questioning preconceived notions about what constitutes acceptable advertising and by using more approachable and authentic women.


The way that women are portrayed in the media has a big impact on how society views women. Media frequently promotes stereotypes and unattainable beauty standards, which results in low self-esteem, problems with confidence, and continued gender-based violence and discrimination. Positive portrayals of women in the media can help combat these adverse impacts and advance gender equality. In order to build a more inclusive and empowered media landscape, it is crucial for companies and advertisers to prioritize diversity and question established conventions. By doing this, we may promote a culture that values and honors the variety of women’s beauty and strengths.

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